About Guardian
VISION, MISSION & VALUES

Our Vision
Being the number one Health and Beauty Chain in Indonesia, by sales and customer preference.

Our Mission
Taking care of Indonesia heathy, personal care and mass beauty needs with Trust, Passion and Inspiration.

Our Values
At Guardian we have and drive 3 core values: Trust, Passion and Inspiration.



How we earn Trust

  • We shall always be transparent - in our offers, in our pricing, in our services and store communication, in our advertising, and in all our customer contacts, as well as in our relationshios with out staff and our business partners.
  • We shall always be professional - We shall work at being well prepared and educated in our product range. Including the origins and safety of products, and our services.
  • We shall alwas provide the services that our customers need, even beyond health & beauty.
  • We shall always show we care about our customers, staff and business partners.


How we believe in inspiration

  • We want to inspire our customers with innovative products within both healthy and beauty, which are safe and of good and approved quality.
  • We want to inspire our customers by always trying to exceed their expectations, and by 'walking that extra mile' in our efforts to both understand their needs, and to present great solutions.